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Tuesday, September 23, 2008

PAPT's judgmental slogan



"Dito ka mabubulok. Lahat ng pirata ng software kulong. Pati ikaw." (You will rot here. All software pirates will be incarcerated. Including you.") That's the slogan of The Pilipinas Anti Piracy Team.

Having the Pilipinas Anti Piracy Team (PAPT) is a good thing in protecting intellectual property rights. But how come the "brilliant" people behind this "brilliant" project cannot come up with a brilliant and more appropriate slogan for their banner? A reader once noted that the slogan conveys an implied accusation to everyone. Yes, it is judgmental. We are in a nation where everybody's supposed to be presumed innocent until proven guilty. I believe that PAPT's threatening remark doesn't give itself a good impression, it is only giving it negative publicity (although negative publicity is STILL publicity).

Anyway, aren't they supposed to encourage people in complying with the laws? Would saying "DITO KA MABUBULOK" encourage anyone to comply? Although it seems to be a good threat for software pirates and intellectual property rights violators out there, the slogan is still rude. For a team which was founded on the objective of eliminating software piracy and promoting faster growth of the country's information technology, shouldn't they have made a slogan which could invite people in becoming legitimate software users? In their effort to materialize their objectives, they have raged this all-out-war against software pirates. Wouldn't it be more effective to use these people as active participants in PAPT's programs rather than telling them to just comply to avoid punishment? And most of all, wouldn't it be better to read something that would make you appreciate them, rather than read something that could raise an eyebrow?

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